Marketing, and CRM Performance
CargoWise One not
only gives you extensive options for managing existing customers, it also
provides you with powerful sales and marketing features that make securing new
business easier. The integrated solution manages customer relationships,
campaigns, opportunities, and sales activities, and its in-depth quotation and
rating system streamlines all steps in the sales and marketing process.
empowers you to manage campaigns and provide up-to-date communications to your
sales team, prospects, customers, suppliers, and business partners. It
integrates and tracks all your client communications and sales activity and
allows you to target your campaigns by segmenting your database information. Easily
analyze the results of each marketing campaign to discover what works and what
doesn't with sales leads and opportunity tracking. A broad range of reporting
options enable you to measure staff sales performance too.
When a lead turns
into a sales opportunity, simply convert the record and start tracking your
sales representative's activities. Follow-up tasks such as phone calls and
appointments can then be allocated and automatically added to MS Outlook.
For rapid and productive
sales and marketing management, CargoWise One also includes a comprehensive quotation
system linked to the rating system, meaning you can specify client rates simply
by placing a mark-up on your buy rates. All rates, company tariffs and
quotations can then be managed through a centralized online system, so costing
and invoices can be issued with ease and accuracy.