Martin Lee, Business Development Executive for WiseTech Global, discusses the importance of innovation. 

What does “if it’s not broken, don’t fix it” mean in our modern world? How would we be living today if we had taken that statement literally long ago? During the wheel’s invention, we didn’t say “carrying by hand works fine, so no need for that wheel!” or “This horse and cart aren’t busted, so why drive that car?” We chose to fix things that were not necessarily broken, and we called it innovation. 

With innovations developing all around us, sometimes we should all pause to reflect upon what “broken” actually looks like. Considering the two examples mentioned above, thinking about if things are broken or not in the first place can lead to advancements in technology that makes life easier, quicker, and more productive. Something that doesn’t appear broken can still benefit from a “fix.” 

In the wider world, when countries are “broken” and in recession (as in recent times), they examine the situation to see how they can lift themselves out of it and sustain a prosperous future. Time and time again, countries look towards infrastructure, understanding the strong correlation between it and their Gross Domestic Product. For example, the industrial revolution was linked to infrastructure. Increased process and movement speed meant increased productivity country-wide, and this in turn created strong foundations for markets that propelled the country forward. Companies and countries operate similarly in many ways. Both need to aim for overall growth, beginning with strong foundations built by innovative ways to increase productivity and efficiency. 

Take a moment now to reflect upon what “broken” looks like in your own company. 

What immediately came to mind? What components of your business operate “fine” as they are, but could benefit from innovation? Find the horse-drawn carts pulling your business and consider replacing them with cars. Consider putting innovation and productivity at the heart of your company to fix that which in our modern world may not actually look “broken.” Listing the day-to-day problems you face will shine objective clarity upon their nature and root causes. It won’t take long to understand that what may not have appeared broken clearly is. When you have your list of problems, talk them through with your colleagues and external parties. Understanding your problems provides a clear goal to achieving those innovations and productivity gains you need to lead your company to its future prosperity.  

Work with a software solution that is going to focus on achieving productivity by first understanding the problems you face within the supply chain industry. Find a partner with vast experience in assisting companies with their list of problems and helping to fix what’s broken, and in time you will achieve your goal of enhanced productivity for sustained growth.  

Get the productivity you deserve to grow into your future with confidence.

Martin Lee is Business Development Executive for WiseTech Global

Media Contact: Lisa Tree,